What not to do when listing a property and what to do to reduce days on market, attract high quality tenants and higher rent rates
How to Properly Position Your Rental Property
Video Length · 9mins
Summary
This video discusses the dos and don’ts of presenting rental properties for the market. It emphasizes the importance of professional photography, updated and well-maintained interiors, and a cohesive presentation. The article critiques several poorly presented properties with issues such as dark, low-quality photos, outdated fixtures and finishes, and incomplete renovations. It then showcases an example of a well-presented property with professional photography, clean and updated interiors, and a logical flow of images. The article stresses the impact of proper presentation on attracting potential renters and achieving desired rental rates.
Sections
This video introduces the topic of property management and the importance of properly positioning rental properties in the market for long-term success.
00:00:48 Examples of Poor Property Presentation
This video provides several examples of poorly presented rental properties, highlighting issues such as terrible photography, dark and unclear images, outdated fixtures and finishes, incomplete renovations, and a lack of cohesive flow in the image sequence. These examples demonstrate what not to do when presenting a rental property.
00:04:43 Example of Effective Property Presentation
This video showcases an example of a well-presented rental property, featuring professional photography, clean and updated interiors, a logical flow of images, and a cohesive overall presentation. This example demonstrates the desired approach to presenting a rental property effectively.
Action Items
- 00:02:55 Hire a professional photographer to capture high-quality, well-lit images of the rental property.
- 00:01:13 Thoroughly update and maintain the property’s interior, including replacing outdated fixtures, finishes, and appliances.
- 00:01:43 Ensure a cohesive and logical flow of images when presenting the property, showcasing each room and area in a clear and organized manner.
- 00:04:43 Conduct a thorough cleaning and staging of the property before photography to present a clean and appealing environment.
- 00:02:12 Consider minor renovations or updates to areas that appear dated or in need of improvement.
- 00:01:43 Arrange the image sequence in a logical order, guiding potential renters through the property in a natural flow.
Transcript
Roel van de Ven 00:00
Hello there once again and welcome to another episode of the do’s and don’t of property management and how to properly manage a rental property in the long term. Successfully, at least. So today episode I wanted to touch base on what not to do and what to do when positioning your property within the market.
Roel van de Ven 00:22
So without further ado, I want to dive right in and over here you can see it’s an interactive map. This is within Miami, by the way. So you can see this is a little bit outside in the role area just outside of Miami.
Roel van de Ven 00:37
And there I wanted to show you a little bit about the things what not to do. Now I’m not sure what we’re going to find. So I’ve pre selected three over here. But I wanted to show you and see what else.
Roel van de Ven 00:48
So let’s say these guys as an example, just click on it. So from the get go, the photos are really terrible. And, you know, you cannot see anything clear. It’s very dark. It’s just taken on an iPhone.
Roel van de Ven 01:02
And your first impression when you’re arriving at the property, in my opinion, isn’t very good. I would power wash these probably, I mean, actually change those tiling that really dates the property.
Roel van de Ven 01:13
And maybe just painted or get new tiles that will go a long way. Same as the flooring. I’m not a huge fan. Same as the popcorn ceiling. You want to change those updated. The floor is cracked, etc. And overall, not great.
Roel van de Ven 01:28
And also the arrangement of the photos. It’s just not clear. Okay, now I’m back outside. Now I’m back inside. I don’t know, there’s a tree. There’s, I guess, a gate with water in the back. Oh, and then I updated the bathroom.
Roel van de Ven 01:43
So that’s great. And then back to the kitchen. So really, there’s no flow to it. The pictures are just taken terribly. I don’t know what angle this is off the countertop, I guess. At least they did put the lights on, but still extremely dark as well.
Roel van de Ven 01:59
Different angle. I don’t know what this means. Same as this. And it’s also dated. You would ideally, if you have a bit of budget to do it properly, put in new tiling, put in new roof, new lights. I mean, these lights are all super dated.
Roel van de Ven 02:12
We still use this anyway. And yeah, overall, nice view, though, and not a bad property. And I personally, not a huge fan, I would put in nice shelving in here. And the floor is really quite something.
Roel van de Ven 02:26
And it is doing half the job because you’ve just renovated the bathroom or part of the bathroom. And then the other part is still the very old side. So then it’s absolutely pointless and your money is not spent at all.
Roel van de Ven 02:40
Well, I mean, then the answer is not being done. So this is a great example of what not to do. It is very confusing to go through and the pictures are terrible. Another example of what not to do. This is a great property.
Roel van de Ven 02:55
In fact, I think it’s beautiful in terms of the inside. Great flooring, very modern, beautiful kitchen, updated. You know, these properties should move quickly. Overall, really great. But what kind of picture is this?
Roel van de Ven 03:09
The lights are off, it’s dark, it’s taken off someone’s iPhone probably, not even, because iPhone would take better photos. I don’t know what this is. The wardrobe, I guess. The amount of, oh, here she’s actually in the photo.
Roel van de Ven 03:23
And it is an iPhone, you can see. And I don’t understand these lights, by the way, like, come on, why do you need 12 lights in a row? Plus these guys, 14. You know how bright that will be? I don’t know about you, but when I wake up in the morning and that’s the first thing I see, that would be rough.
Roel van de Ven 03:40
Replace those. It’s so outdated and it’s so cheap to change to just a modern, nice looking light. Maybe dimmable would be preferred so that in the morning or in the evening, when you’re brushing your teeth, you can have a dimmed light, you can wake up in peace, or you go to bed in peace and not with all these lights in your face.
Roel van de Ven 04:00
At least they change the light bulbs. I’ve seen people have different light bulbs in these. That’s next level. And again, they’ve only updated here. I can see the shower looks pretty good, but then the rest is still outdated.
Roel van de Ven 04:14
You know, if you want to do a renovation, you got to see in the photo here as well. You want to do a proper job. And I don’t know if this is, you know, trying. So what not to do? Also the right thing here on the wall.
Roel van de Ven 04:28
That’s very personal. You want to get rid of that, man. That’s, that’s for sure. Same thing. The lights. Terrible. Alrighty. So here’s another one of the things that I want to do. I mean, guys, come on.
Roel van de Ven 04:43
This is, again, it’s even blurry. I don’t know what this is. I don’t know what to say. the lights at least the lights are on but it’s still super dark and it’s outdated it needs to have a new paint and needs to have a new floor and definitely a new light in the kitchen i would redo the entire kitchen that’s actually done pretty cheaply just get some hardware they’re already white cabinets so that’s good even just installing hardware here would go a mile and having fresh paint and this place will look fresh maybe a new floor like upstairs again they did half a job so they did upstairs they didn’t do downstairs they definitely didn’t do the bath i mean this bath i can see it’s probably 20 30 years old and what is this angle of the toilet that’s not a very pleasant site at least i did put the toilet down so that’s good enough all righty oh and then i don’t i and i don’t know what this is and why would want to take a picture of a very very old timer washer and dryer better not mention that you even have one i would get rid of it this is trouble like if i see this as a renter i don’t want to rent here what am i responsible to fix the the washer and dryer i’m gonna have to buy a new one because that’s definitely not going to last for a long time plus the amount of electricity that will pool imagine or water they not going to be uh very very accurate or more efficient let’s say now this is what to do so i did find one it wasn’t easy to find but i did find one that is great and this is what you want your unit to look like this is how you want to present yourself they obviously hired a professional photographer i always recommend doing nice corner unit updated with paint inside looks clean and this is not the nicest property i i would argue that this property oh let’s see how do i go and there you go so this property i i would argue this is a much more beautiful property but if i’m looking to rent i think this looks much more appealing and i would much easier click on here kitchen looks great nice open space beautifully done nothing too fancy but you know decent nice outside area well presented bathroom little you know a little bit outdated but you know here a nice washer and dryer decent now this is a small mistake i would you know clean up those filters and have them lying there and especially in your photo shoot but okay we can be a bit too um yeah this is great nice little shot you can see how they open up uh the nice angle this is exactly what a good photographer will do and it’s really important now here i would update this entire thing um but nevertheless sometimes you don’t have the budget for it and i understand as long as you’ve presented it well and you can see it’s clean right there’s no issues there’s no now there’s a commonality here one bathroom is updated and one is not because it’s updated at least they put a new console there so and again this light i don’t know what it is with people in this light i really really don’t like this light i just i cannot stand it already but outside clean they cleaned it up and overall i i really think they did a great job and no wonder they rented it out in 36 days it’s pretty decent and a good rate 3400 for three beds so great great job